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Every advertiser knows the role of SEO copywriting. It is very different from the usual style of copywriting. Although most SEO copywriters with time learn the format, there are some common errors that every SEO copywriter should avoid.
Boring Articles:" Please don't sacrifice me for the sake of keywords!," pleads your article. It is very true that an SEO copywriter should focus on the keywords in his article. But that obviously doesn't mean that he makes a martyr of his article. Don't infuse your article with just keywords and make it passionless and meaningless.
Picture-less article: Imagine you go on and on with your article and there is no illustration or image in you article. Your page will look so blank and empty. Make sure that your article has a good picture. Images also optimize search engine results, provided they are apt for your writing.
Choosing the keywords blindly: Don't assume or estimate what your keywords will be. Be sure of your keywords and hire an SEO agency to get them.
Spell errs: The Microsoft Word spell-check is an important gift ever made for copywriters! So make thorough use of it. If you make a spelling mistake in your SEO article despite the tool, then you are up for something named DISASTER. Also make sure that you don't use two different spellings for the same word in an article.
Not tracking keywords: Besides knowing which are your keywords, you must also know how the keywords should appear in your article and what the frequency of their appearance must be.
Pushing all the important content to the bottom: This is a sin that you'd be committing as an SEO copywriter. Search engines give prominence to those articles that have keywords placed in the first two paragraphs. If you are waiting to put the keywords in the end, then your article will be of no use from an SEO point-of-view. In fact even readers will not read your entire article.
Not providing links: It's very important to link your article to the home page of your website. If you miss that then you lose the essence of writing your article. The readers can click on certain keywords and reach the home page or any other page that you with to take the readers to. If you provide the articles without links then the readers might not really know more about your business.
So, as an SEO copywriter, make sure that you avoid the above mentioned errors to have a well written SEO copy.
Boring Articles:" Please don't sacrifice me for the sake of keywords!," pleads your article. It is very true that an SEO copywriter should focus on the keywords in his article. But that obviously doesn't mean that he makes a martyr of his article. Don't infuse your article with just keywords and make it passionless and meaningless.
Picture-less article: Imagine you go on and on with your article and there is no illustration or image in you article. Your page will look so blank and empty. Make sure that your article has a good picture. Images also optimize search engine results, provided they are apt for your writing.
Choosing the keywords blindly: Don't assume or estimate what your keywords will be. Be sure of your keywords and hire an SEO agency to get them.
Spell errs: The Microsoft Word spell-check is an important gift ever made for copywriters! So make thorough use of it. If you make a spelling mistake in your SEO article despite the tool, then you are up for something named DISASTER. Also make sure that you don't use two different spellings for the same word in an article.
Not tracking keywords: Besides knowing which are your keywords, you must also know how the keywords should appear in your article and what the frequency of their appearance must be.
Pushing all the important content to the bottom: This is a sin that you'd be committing as an SEO copywriter. Search engines give prominence to those articles that have keywords placed in the first two paragraphs. If you are waiting to put the keywords in the end, then your article will be of no use from an SEO point-of-view. In fact even readers will not read your entire article.
Not providing links: It's very important to link your article to the home page of your website. If you miss that then you lose the essence of writing your article. The readers can click on certain keywords and reach the home page or any other page that you with to take the readers to. If you provide the articles without links then the readers might not really know more about your business.
So, as an SEO copywriter, make sure that you avoid the above mentioned errors to have a well written SEO copy.
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